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The Joy Gram is my design response to the emotional impacts felt in my community as the result of the Covid 19 pandemic lockdown of 2020. My goal was to combine my experiences in design and production to create a service dedicated to connecting families and friends with joyful celebrations at a social distance. For maximum effect, our personalized service delivers celebratory experiences to the front door when least expected for a surprise of a lifetime.
From concept to finished product, my guidance is responsible for the creative development and execution of brand strategy, identity, voice, and messaging across all aspects of the brand experience.
My responsibilities as founder included conducting market research, designing the company concept, logo, media assets, website, user booking flow, checkout experience, social media marketing, graphic design, mascot costume design, and service operation design. I was successful at social media marketing and content curation, amassing more than 6000 organic followers in our first year and landing a feature on the pop-culture profile we buy black.
Digital Marketing & Branding
In developing The Joy Gram, my team and I decided early on the spirit of our brand identity. We wanted every encounter with our brand to be memorable and filled with charisma, positivity, and joy. These digital illustrations represent our trademarked branding for digital campaigns.
Social Media
Data analytics tools available through Google and social media platforms made it possible for us to identify our end-user group and their personal preferences. These tools informed our brand identity and service experience style unique to our user group. We successfully amassed more than six-thousand organic followers across our social media platforms during our first year of operation.
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